Being “Shiftable” Is the New Competitive Advantage

shiftability

As Hendre Coetzee puts it, during the WBECS intro session shiftability™ is the “power or capability of a person to exercise personal transformation in any context” Usually, businesses are driven by a survivor’s mode when they only focus on how to increase revenue, reduce costs and lower risks. They act like a hiker trapped in quicksand: they don’t move to avoid drowning. They don’t know, either, what can be done to get them out of there. Actually, they get it backward: they fear the unknown so they stay in an unproductive, even dangerous known. It all started because they wanted to fix something.  […]